Introducing Contour Digital

Founded by Nick Whiting, Contour Digital is here to help businesses and service industry leaders traverse the digital landscape — without the confusing tech jargon!

Formerly known as Superb Marketing, the roots of Contour Digital trace all the way back to Nick’s high school years. What began as a school project quickly grew into a thriving business before reaching a point of evolution in December 2020.

2020 was a year like no other. Despite all of its challenges, it gave Nick the opportunity to finally work on his business, rather than in it. After taking the time to review and reflect, Nick realised that his branding no longer suited the direction of his business. The name ‘Superb Marketing’ didn’t capture the true essence of his brand or what he could offer his clients.

It was time to rebrand.

Returning to the roots of the business

Nick began his business while still studying at high school and started working with his first client in 2014 (who he still counts as a valuable client today!) Initially, the business was called Superb Website Solutions before changing to Superb Marketing in 2016 as Nick diversified his services.

Since then, Nick has worked on a broad spectrum of projects, including TV commercials, radio commercials, videography, marketing and advertising management, digital advertising and graphic design.

While he enjoyed the diversity that came with this work, he began to feel a disconnection between where his business was and where he wanted it to be. Nick decided to return to the roots of his business and realign with his mission: 

To empower services industry leaders with carefully-crafted websites and workflows that work hard for their business and get them back to doing what they do best.

Nick refined his core offerings to website development and streamlining workflows. But, as a natural teacher, he also wanted to be able to empower his clients with the knowledge and confidence they need to move into the digital world and thrive online. As part of his new offerings, Nick will also focus on social media mentoring and live events.

New name, new logo, new look

Contour means to shape, to fit your outline. And that’s exactly what Contour Digital aims to do.

Nick has always taken a more personalised approach when designing and delivering digital solutions. He believes his clients deserve so much more than a cookie-cutter approach — they deserve a digital home designed to suit the unique contours of their business. So, it seemed only fitting for the new business name to reflect exactly that.

Contour Digital also seeks to serve as a guide and a mentor, helping its clients traverse the digital landscape. The new branding reflects this in its visual nods to cartography and topographic contour lines. Be sure to take a closer look at the contour lines featured across the website — each represents a place that Nick feels a deep connection to, such as his home town of Yass.

The next chapter as Contour Digital

 With a fresh rebrand that better represents the business and its future, Nick is thrilled to introduce Contour Digital. As the next chapter begins, Nick’s passion continues for empowering others to grow their online presence and their confidence in the digital world.

Keep an eye on Contour Digital’s website, social media and Youtube channel for more exciting updates, insights and valuable digital resources for businesses.

kudos to Robert Nowland, the creator behind our new branding.

robertnowland.net