5 ways to improve your website’s rankings.

Your website is one of your most powerful marketing tools, but if it isn't optimized for search engines, you could be missing out on valuable traffic.

The good news? You don’t need a complete overhaul to see improvements. Making a few strategic fixes can significantly boost your rankings. Here are five website fixes that can instantly enhance your SEO performance.

1. Improve Page Load Speed

Search engines prioritize user experience, and a slow website is one of the fastest ways to lose both rankings and visitors. Google’s Core Web Vitals emphasize the importance of page speed, so optimizing your site’s load time can lead to an instant SEO boost.

Quick Fixes:

• Optimize images by compressing them without sacrificing quality.
• Minimize HTTP requests by reducing scripts and plugins.
• Enable lazy loading for images and videos.
• Ensure your hosting provider offers fast and reliable performance.

2. Fix Broken Links

Broken links not only frustrate users but also signal to search engines that your site is outdated or poorly maintained. Conducting a regular link audit can help keep your website healthy and improve its SEO performance.

Quick Fixes:

• Use tools like Screaming Frog or Google Search Console to find broken links.
• Redirect outdated URLs using 301 redirects.
• Replace broken internal links with relevant, updated content.
  

3. Optimize for Mobile-Friendliness

With mobile-first indexing, Google predominantly uses the mobile version of your site for ranking. If your website isn’t mobile-friendly, it could be hurting your rankings.

Quick Fixes:

• Use a responsive design that adapts to different screen sizes.
• Improve mobile page speed by enabling lazy loading.
• Ensure clickable elements aren’t too close together.
• Test your site with Google’s Mobile-Friendly Test tool.
  

4. Enhance On-Page SEO

On-page SEO elements play a crucial role in how search engines understand your content. Optimising these elements can make an immediate impact on your rankings.

Quick Fixes:

• Optimise title tags and meta descriptions with relevant keywords.
• Use header tags (H1, H2, H3) to structure your content.
• Improve URL structure by making it concise and keyword-rich.
• Add alt text to images for better accessibility and SEO.
  

5. Strengthen Internal Linking

Internal links help search engines discover and index your pages while improving user navigation. A strong internal linking structure can distribute page authority and boost rankings.

Quick Fixes:

• Add relevant internal links to older blog posts.
• Use descriptive anchor text that includes keywords.
• Ensure important pages are linked from your homepage or main navigation.
• Avoid excessive linking on a single page to maintain a natural flow.
  

Final Thoughts

Improving your website’s search rankings doesn’t always require a massive investment of time or money. These five simple fixes can make a significant impact almost immediately. By focusing on speed, mobile optimization, link health, on-page SEO, and internal linking, you can improve your website’s performance and climb the search engine rankings.

Need help with your website’s Search Performance? 

At Contour Digital we can help you to optimise your site for better rankings and increased visibility!