Is Your Website Helping or Hurting Your Business? A 5-Point Checklist
Nick Whiting • March 4, 2025
Your website is often the first impression potential customers have of your business. But is it working for you—or against you?
A poorly designed or outdated website can drive customers away, while an optimized site can boost engagement and conversions. Use this 5-point checklist to assess whether your website is helping or hurting your business.
1. Is Your Website Mobile-Friendly?
With more than half of all web traffic coming from mobile devices, having a mobile-responsive website is essential.
Check for:
- A responsive design that adapts to different screen sizes.
- Easy-to-click buttons and readable text on small screens.
- Fast load times on mobile devices.
✅
Fix It: If your site isn’t mobile-friendly, update your design with a mobile-responsive theme or work with a web developer to optimize it.
2. Is Your Website Fast and Optimized for Performance?
A slow website can frustrate users and lower search engine rankings. Google recommends page load times of under 2.5 seconds.
Check for:
- Slow-loading pages and high bounce rates.
- Large, unoptimized images or videos.
- Excessive plugins or scripts slowing down performance.
✅ Fix It: Compress images, enable caching, and use a Content Delivery Network (CDN) to speed up your site.
3. Is Your Website Secure?
Website security is crucial for protecting user data and maintaining trust with visitors.
Check for:
- An active SSL certificate (your site should show HTTPS, not HTTP).
- Regular security updates for your website’s software and plugins.
- Protection against malware and hacking attempts.
✅
Fix It: Ensure your website has an SSL certificate, update software regularly, and consider using a website security service.
4. Is Your Content Engaging and Up to Date?
Outdated or irrelevant content can make your business seem inactive or untrustworthy.
Check for:
- Blog posts, product descriptions, and business information that haven’t been updated in months.
- Broken links that lead to error pages.
- A clear, compelling call-to-action (CTA) on every page.
✅ Fix It: Regularly update content, check for broken links, and ensure your CTAs guide visitors toward the next step (e.g., booking a call, purchasing a product).
5. Is Your Website SEO-Optimized?
If your website isn’t optimized for search engines, potential customers may never find you.
Check for:
- Clear and relevant keywords on every page.
- Proper use of title tags, meta descriptions, and header tags.
- An easy-to-navigate site structure with internal linking.
✅
Fix It: Use keyword-rich content, optimize meta tags, and improve site structure to enhance search engine visibility.
Final Thoughts
Your website should be a powerful tool for attracting and converting customers—not a barrier to growth. If you find that your site is struggling in one or more of these areas, it may be time for a refresh. At Contour Digital, we specialize in optimizing websites for performance, security, and engagement. Reach out to see how we can help improve your online presence!
Share this:
