Why users are ditching your checkout!

There are lots of reasons why customers abandon checkout, many of which are common across ecommerce sites. Some will be more relevant to you and your business, while others may not be as impactful but here are some of the most common reasons why users are ditching your checkout and not completing purchases:

1. Extra additional charges.

Additional costs added at the time of checkout, at the very least causes them to second guess their purchase.

2. Narrow shipping options and pricing.

Customers that get to the checkout only to find that their preferred shipping method is not available or is too costly may cause them to change their mind and abandon their purchase.

3. Overly complex checkout.

Customers are looking for a fast checkout experience, often purchasing online for the convenience. An overly complicated checkout process fails to provide the ease, speed, and convenience customers are seeking.

4. Errors and crashes.

While small errors are understandable, significant performance issues, errors, and crashes cause users to lose trust in your service, or seek a service that provides a better user experience and interface.

5. Security and protection.

Having a safe and secure checkout is a cornerstone of any e-commerce platform. Customers will not enter personal, shipping, or billing information into a service they don’t trust will keep their information safe.

6. Performance and load times.

The overall performance of your service plays a big part in whether customers rely on your e-commerce store. Keeping load times for your checkout pages fast and responsive is important for keeping customers interested in buying on your platform.

7. Missing payment options.

Inadequate payment options is a major reason customers leave checkout. The less options you have available, the lower your conversions will be.

Knowing why customers are abandoning checkout and keeping them from leaving are two very different things. You need to start with an understanding of the causes of abandonment to be able to effectively build a checkout flow that addresses — and solves — these problems, allowing you to work towards checkout optimization.

Online shoppers are seeking a convenient, smooth, seamless process that saves them time and effort. To make this possible, checkouts need to be fast and efficient for customers.

Test out your ecommerce process, is it simple, fast and efficient?

Looking to optimise your ecommerce store or setup a ecommerce space for your business?

Check out our work or get in touch with us and see how we can contour a solution for your business needs