UNLOCK THE FULL POTENTIAL 

But what, many wonder, can you do to get the most out of social media marketing? Are there, they wonder, any guidelines you can follow? Well, wonder no more! Because here I'm providing you with three tried and tested keys that you can use to open the doors to its riches.

INTERACTIVITY
In order to successfully use social media marketing, perhaps the most important quality required is to be social. (The clue is in the name.) Don't ignore the people who reach out to you. It's rude. Make sure that no one goes unanswered. These people are the ones who are most like to be willing to share your posts and discuss your product with their audiences, so the least you can do is acknowledge them when they make contact.
These interactions also help you connect with your fans on a more personal level, enabling you to forge more powerful relationships, adding value to your bottom line by building brand loyalty. They are also mines for information which you really need, information that can help you better understand what your consumer base wants, and inform your future posts.

CONSISTENCY
Your social media world is your garden. You have to tend to it regularly if you want it to flower. Many pages lose followers due to inactivity. So make sure that you post and update your followers on a consistent basis. But don't bombard your followers with too many posts either! Too much water will ruin the crop too. And the only pages that lose more followers than those that post too little are those that post too much. So what you're aiming for is consistency: churning out quality posts at decent time intervals.
Consistency also applies to the nature of your posts. When you look at your posts holistically, they should be serving a single purpose: carving your brand's distinctive identity. This way you may not attract everyone, but you will attract the ones with whom you have a real affinity. And it is better to have a few powerful links rather than many weak ones.

THE PERSONAL TOUCH
Don't shy away from sharing behind-the-scenes details with your fans and followers. Share pictures of your employees enjoying their work, or, if you don't have employees, share pictures of yourself in your daily routine. This is a great way to connect with your fan base on another, more private level. Not only that, but if you personalize your promotional material in this way, your followers are far more likely to interact with it. Otherwise, with the amount of promotional material web users are exposed to, they tend to skip past it.


So, in short, be interactive, keep the nature and timing of your posts consistent, and give your followers the personal touch, and this amounts to "Open Sesame" in the world of social media marketing.