Advantage Nutrition

Giving a team of dedicated dietitians an online advantage.

Advantage Nutrition offers high-level, personalised nutrition and dietitian services, tailored to assist NDIS participants. The team, led by Carmel and Jayne Curlewis, aims to help their clients achieve social and functional outcomes through better nutrition, health and wellbeing.


While Advantage Nutrition had come a long way since its launch in 1997, its website told another story. Old and outdated, the website did not reflect the professional and contemporary approach Carmel, Jayne and the team bring to their clients. Carmel and Jayne were also concerned that their website was out of touch with their audience and didn’t help to build a connection with new clients.


It was time for a much-needed website re-design.


“We had a very old and out-of-date website and no ability to improve it… It was daunting moving into the space where our website needed to be more personal, interactive and updated, but Nick made the whole process much easier.”

— Carmel Curlewis

The Solution


During our Discovery Session, we identified Advantage Nutrition’s current challenges and desired outcomes for the new website. Since much of their client base came through word-of-mouth, the website needed to be less about driving conversions and more about building connection and awareness.


Our end goal? To create a website that more clearly defined who they are and what they do, while delivering a more optimised and intuitive user experience.


“We decided to work with Contour Digital for a number of reasons: accessibility, ease of booking a time for our meetings, Nick’s expertise and the ability to have ongoing tech support.”

— Carmel Curlewis


Once the development stage was complete, we presented the new website to Carmel and Jayne, and gave them an in-person rundown on how to use their new site and share their feedback. After their final review, it was time to optimise and publish the site, giving Advantage Nutrition a new and improved online presence.


“Our new website is so much tighter, brighter and more personal and up-to-date… It feels so good to have such a professional website presence.”

— Carmel Curlewis

The Advantage Nutrition team appreciated that we walked them through the whole process from concept to completion, providing advice and coaching them on the fundamentals of design and development along the way.


At Contour Digital, we don’t just tell you what we’re going to do for your new website. We explain why too. Because we know how important it is for you to understand the rationale behind what we do and why it’s essential for your business.


Now that their new website is up and running, we touch base with the Advantage Nutrition team regularly to ensure their site is performing for their business. We’re committed to building long-term partnerships with our clients and will always be here to provide support long after the website launch date. 

“Nick is great — very easy to work with, professional, reliable and approachable. He was always quick to respond and make changes… He is very knowledgeable and will help you find the solution to your website problems.”


— Carmel Curlewis